A new advert for Montrose features over 25 of our customers and an all Queensland production team.
We have launched a new advertising campaign as part of our National Disability Scheme Insurance (NDIS) awareness activities. The ad is being broadcast in the Townsville area and will be seen in other regions as the NDIS rolls out across the state.
The advert is bright and fun featuring young people who use Montrose services with a voiceover by long term Montrose customer Tristram Peters and staff member Kate Wittholz.
Filmed at Switch Studios in Brisbane with Brisbane based director Bryan Cooper and The Producers, the advert kept it local across the board. Production was managed by The Library, a Brisbane based advertising and communications agency. Even the music was created in Queensland by former recording and touring member of Savage Garden, Slade Gibson.
Montrose CEO Linda Apelt comments:
“I’m so proud of our new advert. It send a bright and positive message about the partnership we have with our customers and their families. I know everyone had a great time filming it and it’s difficult to keep a smile off your face as you watch.”
Thanks to all who helped:
Bryan is a highly experienced and accomplished Director, DOP and Content Creator with a vision for delivering exceptional storytelling. His practice includes work with iconic brands such as Pioneer and Macquarie Bank, as well as not for profit organisations including Everyday Hero and The Big Issue. Bryan is based in Brisbane but works across Australia and overseas.
Music was composed by Slade Gibson.
Slade Gibson is a Brisbane based composer with an extensive background in music in QLD; touring as a member of various Australian bands including international chart-toppers Savage Garden. Working with acts as diverse as rock band Lavish, folk-pop songstress Mishelle Bradford Jones and house music trailblazers Junkbeats gave a broad appreciation of musical styles and techniques. So when it was time to swap the stage for the studio, he decided to put all that experience to good use, through commercial music composition. That was 12 years ago. Since then, he’s created distinctive, memorable tracks for every conceivable type of brand. Household names like VISA, Accor, Sealy, Kooga, Santos and Kelloggs.
The Library is a full service advertising and communications agency with a national and international client base. The agency began in 2009 in Brisbane focused on developing results oriented communication strategy and creative ideas while delivering exceptional value. Continued growth has seen The Library expand its footprint to Melbourne with Brisbane remaining the core production hub. Key clients include Volvo, UD Trucks, Andersens, Deep Heat, Go Natural, Asia Pop 40, Lixil and Natural Instinct skin care.
Great ideas deserve even better productions. With an experienced team at the helm and a strong “can-do” attitude, The Producers have a history of delivering world-class production projects for their clients. Led by experienced industry figures, Noelle Jones and Tanya Spencer, The Producers operate on the philosophy that no two productions are the same but every single project benefits from absolute attention to detail and a commitment to quality.